Social advertising is a powerful tool for lead generation when done properly. With a limited budget, and less than a month to run the campaign, see how Cornerstone Schools of Alabama used social advertising to increase enrollment leads by 251!
Challenge Accepted...
Cornerstone Schools of Alabama challenged our team to increase enrollment by 100 students, with only 1 month until the school year started. We proposed a social advertising strategy to target parents in the areas around their schools on Facebook, where their target audience is most engaged.
On July 20th, we launched ad campaigns on Meta platforms, Facebook and Instagram. Our ads and landing page highlighted the benefits of Cornerstone’s program, including their 100% graduation rate, and that every child received a scholarship. We also ensured ad creative was consistent with their existing marketing efforts, like yard signs they installed throughout the summer. This encouraged brand recall among parents in the area.
Strategies:
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Just seven days after the campaign’s launch, Cornerstone Schools exceeded its enrollment goal after Meta advertising brought in 251 qualified leads at a cost of $6.58 per lead. The success was so great, Cornerstone asked us to end the campaign early.
Results: