Why Video Marketing is a Must!

Is it really necessary to jump on the Video train? Um, yes. Get this crazy statistic from HubSpot

Online video will account for 82% of all online traffic by 2020! 

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Whether you welcome this type of creativity with arms flung wide open or embrace it as much as you would a pillow made of porcupine needles, it’s time. Either way, let us help you step up onto that train. 

Why is Video so Dang Popular? 

  • Images attract the eye. Most people would much rather look at colorful objects than stationary black and white text. Let me show you:

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  • 65% of us are visual learners. Instructions can be difficult to comprehend on paper. A video showing how it’s done accompanying that same instruction makes it easier to understand. I bet if I had a video explaining this, it wouldn’t be so boring!

  • 97% of businesses using explainer videos say it helps users understand their business better. 

  • 73% of consumers say they’ve bought a product after watching a video.

  • Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in text.

  • When given the option, most people will watch something over reading it. Reading takes energy, concentration and time. If a picture is worth a thousand words, then watching a short video takes less energy, concentration and time. Bingo.

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Now that we’ve driven that point into the ground, let’s move on.

Types of Video that Accelerate Your Business’ Growth

What kinds of videos are being used in b2b marketing? This isn’t just a list. It’s a strategy. When used together, these babies can leverage some awesome ROI!

  • Brand Videos

    • According to a recent study, 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. 

This is where you make a positive first impression. Keep it so short and simple that “even a caveman can do it”...or understand what you’re all about. Props to Geico for that genius tagline. 

It’s Important to be creative in relaying your messages. Animation isn’t always the best choice for professionals, but if it jives with your brand, use it!

  • Explainer Videos

As mentioned above, explainer videos explain how to use your product and how it will make your customer’s life easier. This is extremely valuable information to the consumer! People won’t buy things they don’t understand.

  • When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service. 

  • 95% of people have watched an explainer video to learn more about a product or service.

  • Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in text.

  • 73% of consumers say they’ve bought a product after watching a video.

 That should be enough to start your Explainer Video fire.

  • Product Video

Nothing promotes a product or service better than displaying it in all its glory to highlight its benefits. According to a recent study, 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. (If you like statistics, click ⇨ here.)Here’s another thought; you can also highlight products that aren’t yours, but could still be useful to your customers. This builds viewers’ trust and relays the message that you care about more than just your sale; you care enough about them to recommend something that you won’t profit from. 

  • Company Culture Videos

People buy based on how you make them feel. Giving your brand a human side makes them feel good about purchasing from you and helps them make a more personal connection. Have fun with this one and allow your staff to let loose a little. Examples range from non-boring virtual office tours to employee interviews - ”a day in the life of…” You get the idea; I hope. If not, email me.

  • Event Videos

People LOVE to be in-the-know. When you let them know, they like you. Remember MTV’s “Making the Video” series? They let people in on the entire process to your fave music videos. You can do that here too. Start filming before the event, get the meat of the event, and even capture some footage for the breakdown. Give them the inside scoop and make them feel special.

  • Testimonials and Product Review Videos

Admit it, you’re guilty of buying based on that 5-star scale. Most people are. That’s why you need testimonial videos! When other people rave about you, it creates interest, confidence, and excitement. Be sure your testimonial videos reflect enthusiasm for your business and a genuineness. Consumers can sense forced emotion.

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  • Vlogs

People may not take the time to read your very well-written blog post, which really stinks, because I know you put a lot of time and effort into it. But making an alternative way for them to enjoy all that hard work is the next best thing, right? You can either go all out and create videos that take the blog’s place; this is the true definition of a vlog, or simply use an online video tool to create a short introduction to your blog’s topic. 

Creating videos to support blog content applies one of the principles that we hold dear at Electromagnetic Marketing. 

When you create a high-value piece of content of any type, get as much value from that content as possible by presenting it in multiple formats. 

Said another way, videos make great blog posts and blog posts make great videos. This helps you reach a larger audience, and keeps you from doing the same work twice. 

  • Live Videos on Social for FUN 

People have a fear of missing out. That’s why most are strangely compelled to finish watching a Facebook Live video. And according to Facebook, their live streams get 10 times more engagement than regular videos. Don’t be scared. Live video isn’t that bad and it helps keep your brand human. So get over it and...

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One More Reason to Love Video

Before we wrap this up, here’s one more fun fact. Using the word “video” in an email subject line boosts open rates by 19 percent. Half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding. That’s a lot of increase.

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Time to Jump on that Train

So, still need help stepping onto that train, or are you good? If you have information overload, hire us. We’ll help you figure out a plan best suited for your business and do a lot of the implementing for you.