Have you ever wondered why a marketing project or marketing plan didn't deliver the results you were expecting? Check out the four marketing pillars we think are crucial for client success.
.png)
Every business needs four key marketing elements to create success. In our experience, the projects that didn’t quite hit the mark were missing one or more of these essential pieces. Check out the four marketing pillars we think are crucial for client success.
Have you ever wondered why a marketing project or marketing plan didn't deliver the results you were expecting? Maybe you had a great idea, but somewhere along the way, you realized that you weren’t getting the feedback you hoped for. We understand the feeling.
Good news! We've found a solution that improves your project's success. Both large and small businesses often struggle with leveraging their products and services effectively, especially without the right marketing teams in place.
Over time, we've discovered four foundational marketing elements every business needs. Marketing projects that didn’t do well were missing one or more of these pillars. Here are the four marketing pillars we found were essential to client success.
Many times, confusion exists about the difference between your branding and your Brand. Your Brand is the emotional connection that people get when they interact with you, increasing brand awareness and fostering customer loyalty. It represents the distinctive impression people form when encountering your name or observing your logo.
Branding, on the other hand, uses tools to visually and verbally say something about your Brand. This includes colors, logos that become symbols of your identity, fonts, slogans that highlight your personality, and more. Utilizing social media platforms effectively is crucial in reaching your ideal customer and increasing brand awareness.
So how can you increase and expand your Brand? Your goal is to create a distinctive identity that allows customers to recognize you, even without your name. This includes consistent use of your branding elements, ensuring that every interaction leaves a lasting and positive impression. You will then create a memorable Brand that stands out.
Messaging is how your business presents itself and communicates the value it provides. The words you use, your tone, style, and voice all convey who you are and why it matters to your target audience. Understanding how to effectively meet their needs and solve their problems is key. If you don’t know your audience, it can be challenging to communicate effectively with them.
Building personas, by creating a description of your target customers, helps you choose the right message. We have created a Personas Workshop to help you better define your target audience and how to speak to them!
Most importantly, you need to know how to discuss it from the customer’s perspective. If the customer doesn’t understand how or why it impacts them, your communication risks becoming mere words on a page.
Learn more about why messaging is an essential piece of your marketing plan here!
You can find plenty of effective ways to get your message across on your marketing channels. Understanding your buyer persona is crucial for tailoring your content and ads effectively. Social media and ad accounts can help improve your marketing, whether through paid ads or growing your audience organically.
Are your marketing channels optimally configured? Have you identified the right type of marketing—paid, organic, or both—for your target audience? Are your advertising profiles and social accounts prepared to support your campaigns?
When you kick off a social or ad campaign, ensuring that your content resonates with your customers based on their needs is key. Do all your assets align with these objectives? How frequently are you producing content or blog posts? Creating content that speaks directly to your buyer persona will enhance engagement and drive results.
Get your social and advertising accounts ready before starting a marketing campaign to improve your chances of success.
As you generate leads or clients, understanding their journey is crucial. From establishing product pricing to creating a seamless customer service experience, identifying your customer's needs is key.
The doors between traffic and leads are often sitting somewhere on your website. If they landed on a page about your new service and they’re interested, but there’s no clear next step, they won’t spend time hunting it down. Or maybe they found a product page through a strategic Google search, but the page speed was too slow so they gave up.
Think of features like a "table of contents" for your website — something that guides visitors smoothly through your offerings.
Here are some questions to ask yourself to know the difference between a website and a website conversion to help you reach your goals:
Let your website be a tool that enhances, not hinders, your customer relationships and marketing efforts.
While other marketing strategies have their roles in boosting your project, we believe these four pillars are crucial for success. They're such an important part to us that we've made them a must-have before taking on new projects. Without these, we don’t believe we can serve our clients with complete integrity. But don't worry-- our expertise lies in guiding companies to construct and establish these essential pillars, ensuring their journey to success!
Our goal is to share our knowledge with others, whether they become our client or not. We believe in creating a community where insights are shared, empowering businesses and individuals to learn from our experience. By making marketing strategies easier to access and comprehend, our aim is to simplify the journey for everyone navigating the challenges of promoting their businesses.
Contact us today about building your foundational marketing elements!
It all starts with a spark, an initial plan that clearly states your goals, objectives, and how to generate real growth for your business. It all starts with a plan that lays out how we'll hit your marketing targets. We create clear strategies that guide your business towards real growth.
Anyone can run ads, but not everyone understands your audience, your strategic positioning in the market, and how to ignite an instant connection with your potential customers. This is where we come in. We launch your campaigns with speed and precision while keeping an eye on the results. Our ads grab attention, and our analytics make sure every move counts.
Your website is where visitors become customers. We build and optimize it to make sure you're seen by the right people, at the right time. We design and maintain websites that are built for conversion. We then implement long-term SEO strategies to keep your content fresh and increase your search rankings and connect with your target audience.