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Discover actionable strategies to boost your Black Friday 2024 sales. Learn about consumer trends, budget allocation, digital optimization, and more.
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Let's embark on a journey through time to see how presidential campaigns have evolved, driven by technological milestones and memorable marketing slogans.
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We’ll explore strategies inspired by Elvis’s legendary energy and charisma to ensure your audience stays engaged and excited.
Both CRM systems and LinkedIn Newsletters have their strengths and weaknesses. The best choice depends on your business’s specific needs and goals.
Applying winning marketing strategies inspired by Wimbledon means embracing research, consistency, innovation, and a relentless pursuit of excellence.
AI-generated content is proving to be a game-changer. By understanding how to navigate the landscape, you can leverage technology to boost content strategy.
Third-party cookies are being phased out by major browsers like Google Chrome in 2025. What does this mean for marketers, and how should they adapt?
Get ready to explore Olympic marketing as the games approach! From the Summer to the Winter Olympics, each event offers marketers a global stage. Let's dive in!
Discover the importance of digital advertising, learn key strategies from industry experts, and master the art of calculating and evaluating ROI.
Explore the shift of TikTok influencers to Instagram and other platforms, unraveling the why, how, and implications for digital marketing.
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In today's digital age, your online presence is your lifeline. Whether you're a multinational corporation or a fledgling startup, your ability to captivate audiences and forge meaningful connections on social media can spell the difference between success and obscurity. But amidst this frenzy, businesses struggle with a crucial question: How do you strike the right balance between producing trendy, attention-grabbing content and maintaining the essence of your brand?
"The Customer is King" - A popular phrase with very many interpretations. How we like to think about it at Electro is that a company's success largely depends on how well it understands and caters to its customers. So how do you gain such understanding? One of our favorite and incredibly effective tools is customer journey mapping. In the ever-evolving world of business, understanding your customers' journey is extremely important. It's not just about selling a product or service anymore; it's about providing an experience that resonates with your audience at every touchpoint.
Discover the 7 Traits of Genuine Marketing Experts: Learn to distinguish true prowess from empty promises with Lindsay Miller's expert insights.
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Unlock the Potential of Landing Pages: Drive Conversions and Maximize Results for Your Website
Whether you're a corporate giant or a solo entrepreneur, remember that marketing has the power to impact the world around you.
Stanley's journey underscores the significance of observing customer behavior and adapting to market demands. Ready to explore new audiences? Let’s Talk!
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Explore AI's impact on content creation—ideation, scalability, and ethical considerations. Unlock the future of digital storytelling with Electromagnetic!
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Unlock AI's Potential with Electromagnetic Marketing: Explore audience segmentation, media buying, A/B testing, and more. Contact Electro today to learn more.
Your brand has to change to stay fresh and appealing—but when do you need to make it happen? Here are the 5 key signs that it’s time to rebrand.
How do you know when your website’s SEO strategy needs an upgrade? We explain how you can find out, and the steps you should DEFINITELY take for better results.
There’s a lot of misconception about what AI is and can do. We’re here to tell the truth and cut through the clickbait. Here’s what’s up with AI today.
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What worked yesterday in digital marketing might not work today. So what do you do to adapt and stay ahead? Our experts share the solution.
How do you know when it’s time to shake things up with your social media? Here are 3 tell-tale signs you need to make a change in 2023!
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Don't let the fear of striking out keep your company from playing the marketing game. Find what you should focus on to maximize your marketing ROI.
Invisibility is the bane of every brand. If your customers and clients don’t know you exist - and if you aren’t the option that comes to mind when you’re needed - then you’ll never find the success you want. But simply doing the job doesn’t spread awareness. It takes a concentrated effort to intentionally and strategically get the word out. Fortunately, brand awareness campaigns exist. A great campaign can work wonders.
When you are considering strategies to grow your business, a digital lead generation campaign should be at the top of your list. These campaigns provide a key component of your business growth plan by helping you attract potential customers that you may not be able to reach using other methods. Digital lead generation campaigns also complement your overall strategy by providing additional touchpoints with potential customers to help strengthen the effectiveness of your sales team.
Artificial intelligence (AI) has been around for years - decades, even - but the term crashed into our collective consciousness with a bang with the public launch of ChatGPT in 2022. Since then, millions of Americans have tasked this almost-magical online guru with everything from editing resumes and creating recipes to rewriting Shakespeare as a Quentin Tarantino movie.
When it comes to marketing, content isn’t just king. It’s also the queen, knights, rooks, and those diagonal pieces with the funny hats.
Introducing Lindsay Miller: Her inquisitive nature and dedication to teamwork make her an invaluable asset to the Electro team and our clients. Whether you’re in need of a good laugh or your next favorite marketing campaign, our very own Lindsay Miller is ready and able to help!
Your brand is your reputation, and a powerful brand opens all doors. Here are 3 parts to building a stronger brand your customers will love.
Generating brand awareness is, in many ways, the biggest challenge for an organization because it’s a crowded market. You need to find your most likely customers and cut through the noise to get to them - and that means getting really good at targeting.
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Social media marketing has enormous potential, especially in 2023 as the landscape shifts - but that potential can be good or bad for a business.
In March 2022, Google announced the decision to sunset Universal Google Analytics and transition to Google Analytics 4, effective July 1, 2023. This transition has many implications and your marketing team should be acting now to preserve existing data and historical data from no longer being inaccessible. There is no time like the present and our team is equipped to help you every step of the way. In this FAQ, you will discover the next steps in effectively making the transition.
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The best ad strategy is one that converts. Ensure you’re not making these advertising mistakes by using these best practices.
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Some of your marketing assets aren’t, well, yours. At least not fully. Your business has owned assets and rented assets. Here’s what that means.
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If your business has clients, chances are they use social media, which means you should too. See why social media is an essential part of inbound marketing.
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Creativity is key when designing a company logo, but so are boundaries. That's why we're here to talk about how NOT to design a logo.
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The best marketing agency for our company is the one that has the expertise and capabilities to help you reach your goals. See what else matters.
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As our Director of Marketing Strategy, SK helps our clients understand who they are and how to communicate their value to their target audience. Meet her here!
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Successful businesses set goals and benchmarks for success. To achieve these goals, create a "Roadmap" to align marketing strategy and goals. See how we do it.
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Lead flow is the path of a potential customer from acquisition to qualification to purchase. It tells you where your highest ROI is coming from.
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Getting sales and marketing on the same page isn't easy, but it leads to amazing results. See 6 takeaways from our lunch & learn for unifying sales & marketing.
How often should your business post on social media? Let’s take a look at each major platform and its best posting practices.
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Meet Michael Kline: Roman history buff, video game enthusiast, and Web Developer here at Electromagnetic Marketing!
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Did you know that your Brand and branding are NOT the same things? While it’s almost impossible to have one without the other, there are some important distinctions when it comes to leveraging each to help your business thrive.
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“You can’t be everything to everyone.” That’s why you need to define your audience.
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On March 16, 2022, Google announced that July 1, 2023, will be the end of life for Universal Analytics, with Google strongly recommending the switch to Google Analytics 4. So what does this mean for businesses like yours? How do you prepare to make the switch?
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How do you make a sale or earn someone's trust in just 30 seconds? You don’t. But that doesn't mean an effective elevator pitch can't help you turn those 30 seconds into an opportunity.
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Increased traffic to your website can be a good sign you are speaking your customer's language, but why isn't any of that traffic turning into leads?!? It almost always comes down to calls to action.
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Do you want to improve your website's SEO? If so, speaking your customers' language is key. That’s when keyword research becomes the shiny new tool in your marketing toolbelt.
How can your business get noticed when potential customers are searching the web? By optimizing for search traffic, you can connect with your target audience and attract them to your website, products, and services.
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Consistency is key in many things, and your Brand is no exception. Here’s why.
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In marketing, “messaging” is how your organization talks about itself and the value you provide. It’s how you communicate with your target audience and ensure that everything they hear from you has a unified theme or mission.
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Have you ever wondered why a marketing project or marketing plan didn't deliver the results you were expecting? Check out the four marketing pillars we think are crucial for client success.
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Pillar content broadly covers a particular topic: what you do, the products you sell, the services you provide. Cluster content addressed the topics within your topics. What do each of these look like, and how do they work together?
If a picture’s worth a thousand words, the right image on your Google Display Ad is worth a thousand clicks. But before you choose the right image, you must first decide the right image ad.
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Video is one of the top most-consumed types of content. As we are doing more and more video projects for our clients, we were compelled to look at our standard for video and how we want to present this to our clients. We don’t want to make videos just to make videos, but we want to leverage this visual tool to reach goals, increase leads, and connect with customers.
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On November 9, 2021, we held a Lunch & Learn focusing on “The Importance of Setting Yearly Marketing Goals.” We held a panel discussion with four of Birmingham’s industry experts and are here to share some of the key takeaways we learned through this event!
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It's a tale as old as time. Sales and marketing are locked in a power struggle trying to answer the eternal question: 'Who gets credit for the sale?' Answering that question is a lot more complicated than it used to be. Most new sales will have interacted with multiple campaigns and channels before making a purchase. Fortunately, your business can implement a strategy leveraging tools that sort out the complicated path through the sales funnel: an attribution model.
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These are exciting times at Electromagnetic Marketing! We are thrilled to announce that we have acquired Canvas Bag Media. Canvas Bag is a media production agency owned by Daniel Canvas.
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Most businesses feel like every time they get comfortable with their social media strategy, Facebook makes confusing and frustrating changes. And 2021 is no different because business pages are getting a new look. Is your business ready for the update?
Randy Webb shares about his favorite photographer, Gordon Sparks, and how his work inspired him in his journey to become an artist.
We worked with Fledging to create the video for a Kickstarter campaign to launch Hubble - An All-In-One USB-C Hub+Case for iPad Air and iPad Pro. The Kickstarter campaign was fully funded within 72 hours.
You've probably heard the term content marketing. But what is it? Well, it's a powerful tool to attract and retain customers. See how to use it for your business!
How much does marketing cost? Electromagnetic Marketing shares their practices to fairly charge for marketing services.
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Video is a vital tool for marketing and growing your business. Find out why video marketing is so powerful and the most common types of videos to relay your message!
Almost every client that we meet with does a really good job describing their products and services. Years of experience with everything from sales presentations to trade shows have helped them hone these descriptions into something useful and effective. These descriptions are a good start, but something is missing. Find out here!
We helped redesign all of Waynes print materials and some promo items. Each service line had marketing pieces that followed Waynes branding standards, but we found that there was a big opportunity to make them all work together better by redesigning them as a set.
We refined and finalized Acres logo and helped them choose a color scheme that made them stand out in their space in preparation for their launch a couple years ago. They have experienced a lot of growth in that time, and are rolling out a new fleet of vehicles which we are designing for them.
S&S Sign is a father and son team who create signs the old fashioned way. They wanted a logo that was modern and attention grabbing that communicated the 2 generations hand lettering and pinstriping skill between them.
We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch.
Norton Audio manufactures boutique effects pedals for musicians. During the process of launching the company they engaged with us to design their branding and first pedal enclosure.
While it may be easy to think of Waynes as "just a pest control company", they are also committed to their core values in a way that most companies only aspire too. One of the organizations they have supported strongly is the Susan G Komen Foundation.
Electromagnetic Marketing began working with Medical Business Management in August of 2017. Joe Gribbin, Jr. asked us to increase organic traffic to the website and web leads. We implemented a coordinated strategy that included blogging, content updates, SEO, and email marketing. Over the next 24 months, traffic to the website increased by 557%.
We have an ongoing brand awareness project with Waynes that has used subtle design changes to keep it interesting, while remaining consistent enough to produce one of the most recognizable billboard campaigns in Alabama.
When Baba Java launched their roasting business and café, they created unique label designs for each coffee origin they roasted and sold. Shortly after, they started to notice some issues when managing label inventory and displaying products in stores. They wanted a fresh and engaging perspective on a label redesign and a brand “pick-me-up.” This is where our team at Electromagnetic Marketing stepped in.
We created a full branding package for security startup, Chorus SmartSecure. In the relatively short time since they launched, they've become a preferred vendor of Alabama Power, experienced rapid growth, and have become partners with some of the most recognizable home builders in the state.
Electromagnetic Marketing equips internal teams and individuals to succeed in the complex world of modern marketing. Most companies have some marketing staff, but they lack the scale and the depth to develop a comprehensive strategy.
Mary Wyatt took the helm at Wyatt General Contractor in 2015. She needed a new brand to represent their fresh approach without losing the connection to the company's four-decade history and the hard-earned reputation they had built in the community. Mary partnered with Jamie Parris, Marketing Director at Electromagnetic Marketing, to develop a strategy.
Most businesses feel like every time they get comfortable with their social media strategy, Facebook makes confusing and frustrating changes. And 2021 is no different because business pages are getting a new look. Is your business ready for the update?
Read MoreIt all starts with a spark, an initial plan that clearly states your goals, objectives, and how to generate real growth for your business. It all starts with a plan that lays out how we'll hit your marketing targets. We create clear strategies that guide your business towards real growth.
Anyone can run ads, but not everyone understands your audience, your strategic positioning in the market, and how to ignite an instant connection with your potential customers. This is where we come in. We launch your campaigns with speed and precision while keeping an eye on the results. Our ads grab attention, and our analytics make sure every move counts.
Your website is where visitors become customers. We build and optimize it to make sure you're seen by the right people, at the right time. We design and maintain websites that are built for conversion. We then implement long-term SEO strategies to keep your content fresh and increase your search rankings and connect with your target audience.
